The Road To Better Recruiting
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THE ROAD TO:
Your fast lane to getting unstuck from thinking that no one wants to do this job anymore, that there's no way to attract applicants to your agency without spending a ton of money, or worse still, that there's no way for you to do this on your own and you have to pay some outside company to do things for you! All of that is nonsense and this course is here to help you navigate the police recruiting superhighway!
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Join Tom Sye, your Police Marketing FTO, and
founder of 'For Cops' Training, as he guides you
down the Road to Better Recruiting!
Our flagship course is the only recruiting solution on the planet created for police recruiters by a police recruiter and will teach you the same exact mindset, direction, and strategies that I've used for the past decade plus at my own agency to help keep up with vacancies. Simply put, you're going to become the most powerful promoter of your agency in a way no one else possibly could. Translation = you're going to start winning with police recruiting!
The video lessons in this course are revolutionizing the way you learn and were designed to be both easy to understand and simple to implement so you can begin attracting applicants again without lowering standards, wiping out your recruiting budget, or risking your agency's integrity by having to rely on an outside company to do things for you.
You Ready? Buckle up and get on the Road to Better Recruiting!
The road to...
Lastly, the comprehensive bonus guides included inside will give you the knowledge and confidence to start marketing like a pro in no time, so you can avoid costly mistakes and overly expensive and reoccurring police recruiting solutions that simply don't work! Sorry, salespeople...the days of taking advantage of police agencies are over!
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RECRUITING IN 2025 ISN'T HARD...
IT'S JUST
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Look, I get it...there's not a whole lot to be excited about right now with the number of vacancies you're facing compared to the number of applicants you're getting.
Worse still, when you do finally get someone to apply, it's hard to get them through your process or they end up going to another agency before you can hire them.
In some cases, you may not even be getting any applicants at all!
All of it is incredibly frustrating, I know...I've been there.
In response, companies are coming out of the woodwork at you, pitching their latest and greatest ideas to help you solve your 'hiring crisis'.
From recruiting videos to billboards, fancy new websites, and the most advanced proprietary system that is guaranteed to get you so many applicants you're not even gonna believe it, it's hard to know where to turn and can be overwhelming. I got all those pitches at my agency too. There's a lot of them and most of them look and sound great.
The problem is...none of it works and you end up right back where you started thinking no one wants to work for your agency or be in this profession anymore.
Based on everything you've experienced, it's no wonder you feel that way and I don't blame you one bit...but I've got good news. That belief is simply not true.
Yes. Times are different, the climate is different, outlook is different...but you know what else is different?
Recruiting. The days of simply opening up and thousands of people applying are long gone...and they're not coming back. That's why I created this course.
Whether you're the head of an agency who's tired of dumping endless dollars on methods that don't work...
A recruiting supervisor or marketing manager wondering what direction you should take...
Someone from Human Resources thrown into the mix of hiring more Police Officers...
A Public Information Officer who is well versed in handling the media but not necessarily recruiting...
Or anyone who is simply just trying to figure this whole thing out...
You're about to learn how to Recruit like it's 2025, and I'm giving you the tools you need to MAP out where you're going, understand the options being pitched to you, and how to attract the quality applicants who can not only make it through your process...but also want to work for you...and only you!
The Road to Better Recruiting starts here!
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WHAT YOU'LL LEARN ON THE
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BONUS LESSON: The Viral Dead End
Learn why going viral should not be your goal if you are looking to consistently attract high quality police applicants.
BONUS LESSON: Why Separate Social Media Accounts Are a Must
If you're using your agency's main social media page for recruiting purposes, this is the lesson you can't spend one more day without!
BONUS LESSON: Hiring Standards vs. Hiring Preferences
Hiring standards should never be compromised in police recruiting...ever. Use this lesson though to make your standards are actually standards.
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BONUS LESSON: Hiring Honey Hole
In this lesson, you'll discover the secret hiring honey hole that is full of plenty of high quality applicants and is sitting right there under your nose.
Bonus Downloadable Guide:
Social Media Driver's Manual
This 122-page guide is loaded with all the information, terms, best practices and real world examples you need to keep you from crashing on the social media highway.
Bonus Downloadable Guide:
Social Media Rap Sheet
This guide arms you with the knowledge to evaluate 8 of today's hottest social media platforms so you can determine which are right for your agency's recruiting efforts.
Bonus Downloadable Guide:
Marketing Vehicle Blue Book
Which marketing method is best? This guide comprehensively breaks down 58 of the most common 'solutions' available so you can finally know the real value of each.
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I was a Background Investigator and Recruiter at the Glendale Police Department in Glendale, Arizona for well over a decade and after 20 years of police service, I retired in 2024 to focus on ‘For Cops’ Training - my online Police Marketing training academy committed to authenticity, innovation, positivity, understanding, and a success mindset that will help you become a knowledgeable, passionate, and powerful promoter of your agency in a way no one else possibly could.
As your Police Marketing FTO, I'm on a mission to teach law enforcement agencies my proven police officer recruitment strategies so you can meet your applicants where they're at, build a relationship with them, and show them that people like them work for you! Or, as I like to call it - recruiting like it’s 2025!
You can rest assured that my social media channels, Marketing ‘For Cops’ Newsletters, YouTube videos, and online courses are all hell bent on one thing...
Improving your police recruiting one post, one lesson, and one
agency at a time so we can restore the future of this awesome profession
we all love so much.
Welcome to the right side of vacancies!
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