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Our Mission to Change Police Recruiting
THE POLICE MARKETING
REVOLUTION IS HERE,
Tom Sye
Founder & Chief Marketing Officer
Police Marketing expert, industry leading police recruiting strategist, award-winning police officer, and founder of ‘For Cops’ Training. Tom retired in 2024 after 20 years of policing and was a Recruiter and Background Investigator/recruiter for eleven of those. He is a lover of tacos, a Dawn Sye super fan, and when he’s not here teaching you, he is for sure hanging out with her!
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Dawn Sye
Founder & CFO
Personal finance expert, budgeting wizard, twenty-year police wife, and co-founder of ‘For Cops’ Training. Dawn is responsible for the business end of things around here and when she is not busy keeping us running, you can find her crafting, cooking, still taking care of her adult daughters like they were children and watching comedy horror movies with him!
POLICE DEPARTMENTS ARE FACING
A HIRING AND RECRUITING 'CRISIS'.
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A shift in political climate, unfair portrayal by the news media, and a lack of qualified candidates are usually top of list.
But here’s the real question 👉 𝘄𝗵𝗮𝘁 𝗶𝗳 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗼𝘀𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗲𝗿𝗲𝗻’𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺?
In 2017, I asked myself that very question. What if, instead of believing all of the events plastered on television and social media were to blame, it was, in fact, our antiquated processes, outdated thinking, and same old, same old marketing philosophy that were keeping us from seeing the abundance of applicants right in front of us? That’s why I developed and implemented the proven plans and strategies found in my courses that will have your agency saying goodbye to:
❌ Pouring money into ineffective advertising methods
❌ Resorting to acts of desperation (lowering standards, taking shortcuts, etc.)
❌ Wondering what to do next
and returning to the gloriousness of:
✅ Attracting quality applicants organically
✅ Maintaining the integrity of your hiring process
✅ Knowing how to solve the problems you will face today, tomorrow, and into the future
My name is Tom Sye and I serve Police Departments as their go-to Police Marketing FTO, Recruiting Strategist, Podcast Host, Blogger, and Speaker. When you’re tired of wasting time and money on efforts that simply don’t work, I’ll be here to help.
No mind reading skills required.
We'll bring you solutions, not new problems.
You got this and we'll tell you about it over and over.
If you wanted games, you'd go to an arcade, so we're gonna give it to you straight, always. We won't be afraid to call things out or give you a 'love shove' to get you headed in the right direction. Everything we do will be immensely real and will have your best interests in mind.
The Police Marketing Revolution is about changing the way police agencies market themselves and we're not interested in the status quo. If there's a new way to market it, you better believe we're the first ones through the door! Same old, same old has a shelf life.
We're dumping the negativity surrounding recruiting, training, and policework in general and replacing it with encouragement, knowledge, and fulfillment. We have a passion for teaching, watching you learn, and celebrating your wins both big and small.
We hear you, we see you, and we get you.
Look, I'm a cop too...I know what's it's like to work a background, stand at a recruiting table, market a police agency, and deal with the pressure of vacancies and staff asking when we're hiring more. Once upon a time, we didn't know how to either and we'll never forget that.
Whether you think you can or can't...you're right.
You're going to win with recruiting! Period. New paragraph. End of conversation. We're bringing an unstoppable, relentless, and unapologetic confidence to our training courses and we're going to demolish anything standing between you and being successful.
THINGS WE WILL
SACRIFICE
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in our mission to change police recruiting
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Some things you should know before you work with me...
No one wants to see you succeed more than I do, and I can't wait to prove it, but you have to be ok with these for this to work...
This isn't an elitist, 'best of the best', super serious strategy. You're going to have to be down to earth, have some fun, and show some personality in your recruiting.
This is not a 'quick fix' strategy...recruiting is a long game.
You must be willing and prepared to deploy the right resources in the right places. Adding marketing/recruiting duties to someone's already busy workload is going to get you more of what you already got.
My lessons aren't designed to help you impress other leaders, departments, or city/county/state officials. They'll be blown away, mind you, but this is about learning how to attract the right applicants to your agency.
I don't do things because everyone else does.
I have a teachers heart and want you to succeed - but I'm not here to pat you on the back and tell you everything's ok when it's not. My programs are designed to kick you in the rear and get you going!
I am incredibly passionate about teaching and will stay up all hours of the night to help you!
Have a friend at another agency who really needs to work with us?